California Water
Awareness Campaign Kicks Off Water Awareness Month With Nice
Save! Public
Education Campaign
The California Water Awareness
Campaign (CWAC) is launching a new public education program
to kick off Water Awareness Month (May) using the slogan,
Nice Save! The new theme focuses on the many ways Californians
can use water wisely and personally congratulates consumers
for their Nice Save!
Initial components of the Nice
Save! program include print ads, transit ads and utility
bill inserts which illustrate five ways to conserve water
both inside and outside the home: using a broom instead of
a hose to clean driveways and patios, using a hose shut-off
nozzle, turning water off when brushing teeth, installing
low-flow toilets, and kids doubling up in the tub.
Mike Wade, CWAC’s president
and executive director of the California Farm Water Coalition,
says the Nice Save! program was developed to educate Californians
about direct ways in which they can help with the critical
water challenges now facing our state. “Many consumers
need to be reminded of the important steps they can take
to conserve water at home and how everyone’s effort
to use water wisely can really add up to considerable savings,” says
Wade.
Last month, Governor Arnold Schwarzenegger
outlined a comprehensive plan for sustaining the Delta that
called for a 20% per capita reduction in urban water use
statewide by 2020. Public education programs, such
as Nice Save!, can serve to increase the public’s awareness
of California’s water problems and inform them of programs
which are trying to solve many of those problems. Congratulating
water conservation efforts with a “Nice Save!” directly
involves the consumer in helping to solve our state’s
water problems.
The California Water Awareness
Campaign, a non-profit organization, was formed in 1987 to
educate consumers about water conservation in response to
the continuing drought at that time. The mission of
the CWAC is to educate all Californians about using water
wisely. For more information about the CWAC, visit
its Web site at www.wateraware.org. |
